Jack Ma’s Yunfeng Financial Invests $44M in ETH to Create Crypto Treasury
Hong Kong-based financial company Yunfeng Financial Group announced the purchase of 10,000 units of Ether (ETH) worth $44 million, cementing itself as the latest public firm to adopt a crypto-based treasury strategy.
Yunfeng Financial is majority-owned by Yunfeng Capital, a private equity firm founded in Shanghai in 2010 by Jack Ma, the renowned co-founder of Ant Group and Alibaba. The acquisition of ETH, announced today, coincides with the group’s efforts to diversify its operations and expand into emerging areas such as Web3, real-world assets (RWA), digital currencies, and artificial intelligence.
Context of the purchase
The company indicated that the inclusion of Ether in its treasury seeks to reduce its reliance on traditional currencies while also supporting its technology plans around the Web3 ecosystem. According to the statement, the decision is part of a broader digital innovation project that was announced in July.
This step puts Yunfeng on the same path as other public companies that have recently decided to invest in large volumes of Ether. The trend reflects a strategic shift inspired by the model popularized by Michael Saylor with the company Strategy (MSTR) and his massive bet on Bitcoin (BTC).
Trend among public companies
In recent months, several firms have chosen to include Ether on their balance sheets. These include the company SharpLink Gaming (SBET) and the data center and cryptocurrency mining operator Bitmine Immersion Technologies (BMNR). Both seek to emulate the strategy of accumulating cryptocurrencies as a reserve asset that combines liquidity with long-term appreciation potential.
Yunfeng’s move not only responds to financial diversification but also to the intention of positioning itself in an environment where the tokenization of assets, the development of decentralized applications, and the adoption of artificial intelligence solutions converge as engines of business transformation.
Market reaction
The announcement was received positively in the Hong Kong stock market. Yunfeng Financial shares, listed on the local stock exchange under the ticker 0376, closed Tuesday up 9.55% to HK$3.67 (equivalent to 47 US cents).
The rally reflects both investor interest in the company’s diversification strategy and the growing perception of Ether as an asset of strategic relevance in the global financial context.
Ether as a corporate asset
Ether, the world’s second-largest cryptocurrency after bitcoin, has established itself not only as an investment asset but also as the foundation of a vast technological infrastructure that supports decentralized applications, smart contracts, and open finance (DeFi) protocols.
Yunfeng’s decision confirms the growing acceptance of ETH in the corporate realm, as more companies explore how to integrate cryptocurrencies into their treasury strategies and in the development of new digital business models.
About The Author
