Pump.fun leads weekly gains. What’s happening with this cryptocurrency?

Pump.fun (PUMP), the token of Solana’s memecoin creation platform, is the best-performing weekly asset within the top 100 by market cap.
In the last 7 days, the price of PUMP went from $0.0047 to $0.0081, which represents an increase of 72%, as can be seen in the following chart:

Given this great performance, the question arises among investors: What is behind PUMP’s strong rally?
The first thing to mention is that the token has just been listed on Binance, the world’s largest bitcoin (BTC) and cryptocurrency exchange. Listing on large exchanges often increases visibility and demand for an asset, as well as generating FOMO among investors. That is, fear of missing out on an opportunity to make big profits.
It should also be noted that in the last 24 hours, the pump.fun platform recorded revenues of more than 3.38 million dollars, a level not seen since February 2025. In this way, it surpassed other large players such as Hyperliquid, a decentralized exchange (DEX), which reported $3.06 million, according to data from DeFiLlama.
This is important to note because the pump.fun team has a PUMP token buyback program. Users can follow it through the income dashboard, a tool that allows real-time monitoring of daily revenue and historical purchases of the token.
The mechanism began to be implemented at the end of July to reduce the circulating supply and potentially boost the value of PUMP. According to the data available on the dashboard, $98.4 million worth of PUMP has been purchased so far, representing 6.7% of the total circulating supply.
Since the buyback program was launched, the price of PUMP has increased by 53%.
Another key factor was the launch of the Ascend project, which aims to expand the utility of the pump. Fun beyond the creation of memecoins. The initiative seeks to turn the platform into a hub for tools and services within the Solana ecosystem, with an emphasis on scalability and developer support.
It remains to be seen if this proposal is seductive enough for the protocol to stop being seen as a passing trend and consolidate itself as a relevant player within the Web3 infrastructure.
In this way, PUMP seems to be leaving behind the criticism it faced in early July for possible price manipulation when the token was launched on the market.